Whether it’s an insurance company, a manufacturer of gasket rings, or a designer of handmade jewelry, when it comes to marketing, the topic of storytelling quickly comes up: “What story can we tell about our product or service?“ The answer is that we don’t need to find a story. We already have one: our own.

Here we can divide between the story behind the individual and the story behind the actual product or service. This post is first about the individual.

Connections are everywhere we are because, after all, it was our feet that got us here

For us humans to reach each other and build a bond, we need interfaces or overlaps. Architecture students in a lecture hall are automatically linked. Their overlap is their shared interest in buildings. Two strangers browsing through comics in a small comic book store have a link in their passion for superheroes. And parents taking their children to kindergarten share a similar daily routine and a love for their children. Connections are everywhere we are because, after all, it was our feet that got us here.

We already carry our own story with us that is worth sharing

We need these overlaps to create interest in ourselves and what we offer. We can only make them by telling our own story, including the peculiarities, fears, hopes, defeats, successes, and dreams. The best part is that we already carry our own story with us that is worth sharing. No matter how introverted or how extroverted we are. Let’s think we have experienced too little in our lives to be allowed to share about it. We can tell that same story about our insecurity. By revealing his emotional world, he automatically reaches people with similar feelings.

So there is only one way to touch people: openness, as far as our life’s journey is concerned. Honesty, as far as our feelings are concerned. This requires courage because we are no longer within our safe four walls. We are out there in the world and without cover. Seth Godin says – we are on the hook. Here we are more vulnerable and open to attack on the.

It’s okay if people can’t relate to our story. It doesn’t fit them. They need someone else’s story

But even if we muster the courage, we should realize that we can’t reach everyone. Nor do we want to. We want to seek out those who understand us. It’s okay if people can’t relate to our story. It doesn’t fit them. They need someone else. Someone they can connect with because the interfaces are there.

Maybe we can look at it a little more spiritually and kitschy. Every time we meet someone who tells us about a personal experience, a connection is made. Whether from a stage, in a coffee shop, or in the locker room at soccer. We can consciously not take that encounter for granted. I don’t know if fate is the right word, but we came together here and now for infinite reasons and choices. Our paths have met, and we can celebrate, enjoy and appreciate that.