About the future of creativity


So many great thinkers write and talk about creativity and their experiences in finding ideas and solutions. Remarkably, there seem to be methods, incentives, exercises, and guides for creative thinking. There are common denominators for such a complex and, at first glance, intangible topic. One example is the so-called Osborn Checklist.

If there is a pattern behind creative thinking, it means that it can be analyzed, categorized, and measured. And we know from our own lives, for example, on social platforms, that systems can be automated (keyword algorithms).

Therefore, we should not be surprised if the development of advertising campaigns, illustrations, logos, movies, or even election campaigns will eventually be taken over by artificial intelligence.