Author: Sergio Ingravalle

Creative Confidence

“We live in an outcome-focused culture,” Seth Godin writes in his book The Practice.

During industrialization, this made sense—outcomes needed to be fast and predictable.

But we’re entering an era of automated results and democratized, open-source knowledge

—all just a tab away.

The Last Human Advantage 

In the face of peak efficiency, one thing remains inimitable:

The process.

Not the generated one — the experienced one.
The unique, lived journey to the result.

That’s the place of personal growth, meaning, and creative confidence.

Continue reading “Creative Confidence”

Shock Your Comfort Zone

January 2nd, 2011

While my parents and brother drove me to the Düsseldorf airport I stared out the window and thought, “What am I doing? I just want to go back home. I want to chill on the couch, play Pro Evolution Soccer with my brother, or hang out with friends. That’s all I want to do right now.”

Instead, I was about to embark on an adventure on the other side of the planet.

I longed for this day for years, and I was so nervous. I never traveled alone before and never thought I would find the courage to do so.

But here I was now. I clutched my backpack nervously, not knowing what to expect.

The journey started in Sydney and ended in Beijing after four and a half months. And it changed everything.

Traveling alone, handling situations, and making all decisions myself brought me closer to myself.

I got along well among strangers, in unknown places, in solitude, and with myself. This realization was the missing spark to finally pursue my dream of becoming a freelance illustrator.

One thing I’ve learned

Solo traveling is the ultimate way to poke our comfort zone. Physically and mentally.

If you ever thought of traveling all by yourself, I would like to encourage you to. I know it takes courage. But it’s worth it.

And if you decide to embark, may I give you some advice?

Travel with a mission

Set a specific goal you would like to achieve during your journey.

A mission can be your compass and push you to interact with people and unfamiliar environments.

My mission on the trip was the final thesis for my study—I made a design report about creativity on the other side of the world.

I gathered as many creative findings and information as possible and presented them in a book.

Traveling with a mission forced me to contact, visit, and interview artists, designers, and ad agencies throughout my journey.

I explored art exhibitions in every city and village I crossed, collected local design magazines, and searched for visual treasures and anything that caught my attention.

Thirteen years later, I still say that traveling alone was one of the best decisions I made in my life.

And again, I encourage you to take the leap if you feel the urge to travel, too.

You will explore unknown territories, externally and internally.

And you’ll unlock skills, capabilities, and attitudes that will change and enrich you and your future.

3 Quick Tips

If solo travel is just too challenging for you, it’s totally understandable. There are other ways to sneak out of your comfort zone and strive for solitude:

The Walk
Take a walk in the woods. No company, no phone.

The Coffee
Sit down in a local café. Again, no company, no phone. Just you, your drink, and your eyes.

The Trip
Spend a weekend in an unfamiliar city. Book a room, get on the train, and wander through the streets.

Try it, and feel free to share your experience with me.

The Ideal Client’s Brief

There are three types of briefings:
The Good, the Bad, and the Ugly.

The Good

When limitations unleash creative freedom.

The ideal client’s brief feels like a guardrail. It always keeps the creator heading towards the right direction while leaving enough space to switch lanes and try alternate approaches.

It’s the perfect mix of creative freedom and joint goal alignment.

One of the most idea-sparking projects I had as an illustrator was the creation of a movie key art. The briefing was super clear in terms of aesthetics and the key elements, while it outlined three specific approaches I could explore visually. Just the right amount of limitation and impulses to generate dozens of ideas without losing myself in the process.

The Bad

When too-tight reins eliminate passion and potential.

A too-narrow briefing feels like moving on tracks. There’s no space for serendipity, alternate perspectives, or novelty—in short, there is zero risk involved.

It’s hard to explore the unknown on already paved roads.

This approach of apparently “playing it safe” reduces positive tension and excitement within the process—an ultimate novelty-killing mindset.

Usually, in these rigid collaborations, everyone involved just seems to look forward to arriving instead of moving.

The Ugly

When absence of guidance becomes a creative nightmare.

The worst briefing sounds like this: “You have absolute creative freedom.” It’s like leaving someone in the desert without a map or compass and asking them to find the oasis.

This might be ok for open-ended, budget-free collaborations, but the moment money and time pressure are involved, chaos is inevitable.

It’s not a sign of trust or confidence —it’s negligent.

A collaboration that agrees on this sole rule is based on laziness from both sides—the client and the creator. Providing services naturally comes with expectations on both sides.

If there are no expectations articulated, how do we ever know we meet them? And how could we ever quote that?

Bottom Line

The creative mind is a pro at building missing puzzle pieces.

But it needs to know in which picture it should be implemented in the end.

If the briefing is not good at the moment, try to make it through honest communication.

If you manage to set the guardrails and the goal together—great.

If not, say thank you for the request and decline.

The Blank Page

The blank page is never empty—it’s filled with doubts and fears.

You are not alone.

The fear of the blank page is real. Anyone who has ever tried to manifest their inner world—ideas, visions, perspectives—knows it does exist.

But where does it come from? Why is it so mighty that it can hinder so many ideas from blooming and enriching the world?

Because every imagination carries expectation.

The moment we bring it on paper, we start comparing our creation with that internal image or with other people’s work.

We expect it to look alike—and that’s a battle we can’t win.

To beat the blank page, we must learn to meet our expectations with kindness and flexibility.

Because…

The Truth is

The image on paper will never overlap exactly with the one in our mind.

Never.

That’s not failure. That’s the game.

And we can choose to enjoy it—despite waves of frustration and anxiety during the whole process.

Let go of expectations, and flow will follow.

Here are Three Quick Tips to Start

  1. Keep the ink moving
    Whether you want to write or sketch something—just hit the canvas. Describe your current feelings or draw random doodles. It’s like a warm-up session before pushing the weights.
  2. Crumble perfection
    Sometimes the flawlessness of a clean page, a new sketchbook, or notepads can intimidate the beginning. Break the perfection by tearing off a corner of the paper or crumpling it. Process is always messy and has no space for order.
  3. ”Dance with the fear”
    It’s one of my favorite messages from Seth Godin. Accept that the fear will never go away. It’s part of the process, and all we can do is embrace and dance with it.

Start ugly. But start.

The Power of Action

There is only one way to create:
take action.

The journey of a creative mind is paved with obstacles and enemies that try to stop us from drawing the first line of a painting, writing the first sentence of a novel, or sketching out an innovative product we have in mind.

So many great ideas never saw the light of day because of these enemies. And they have names: procrastination, imposter syndrome, creative block—all part of a bigger monstrosity called resistance.

“Resistance is like the Alien or the Terminator or the shark in Jaws. It cannot be reasoned with.”
—Steven Pressfield (The War of Art)

After living a creative life for more than two decades, I have one bad news and three good news.

The Bad News

These wicked creatures do exist, and most of them will never vanish completely.

The Good News

  1. They are nothing but holograms of our doubts and fears. They are mainly are the fear of not meeting expectations—whether our own or others.
  2. We can reinterpret them by using them as a signpost or compass. Whenever resistance strikes, it’s a sign that we are on to something important to us and worth fighting for.
  3. They serve as a natural selection between those who start and those who don’t. If you can beat them, your chances of creating impact are high.

Don’t just accept their presence—embrace it. Use it. They are part of the creative adventure and seeds of growth. Train yourself to face them in eager anticipation.

Trying to dodge them would be like playing Super Mario or Zelda in a world without enemies—no fun at all.

And again, there is one single solution to beat them all: take action.

You’ll see that most of these enemies crumble the moment the pen tip hits the canvas.

And the best part is: the effort can be incredibly small.

Whenever I receive a new commission for an illustration project, I feel their presence. Procrastination will immediately try to convince me that cleaning the dishes is suddenly the most important thing.

Bottom Line

Creative enemies will never go away—but you decide how to treat them.

Don’t allow them to breathe.

Next time you feel stuck, just do something—no matter how small. Create a folder structure on your computer. Draw the first sketch in seconds. Jot down your immediate thoughts.

The moment you make, you are already in the middle of the process.

Availability: Service Provider vs Expert

Sometimes I’m hired for my service. Sometimes for my expertise.

Here’s the difference:

Service Provider

When we offer services, we don’t just get paid by our clients for our work and solutions to their problems.

We are mainly getting paid for reliability. In a competitive market, this is our most important selling point.

Providing a service demands a certain level of availability and flexibility—these are parts of reliability.

No masterpiece serves the client if it’s not delivered on time, and if the client feels that they cannot rely on us, we will be replaced sooner or later.

When I started offering my illustration service, I was aware that ad agencies work fast and on short notice and that magazines have strict deadlines. These are mostly non-negotiable conditions.

It’s my job to align my schedule around the client’s schedule. Not the other way around.

Accepting these conditions is not only mandatory. More than that, we have to find joy in meeting expectations. Making collaboration as smooth and pleasant as possible for all parties should be taken as a personal matter.

Expert

Things change as soon as we get hired as super-specific experts.

We’ll become these experts when we invest significantly more time and effort in a chosen subject than others. We gain a unique perspective through experiences and knowledge.

Experts are hardly outperformed by the competition. Someone who is easily replaceable is most likely not an expert.

When I am invited by companies and universities to give talks and share my experience about creativity or how to establish a freelance business, for instance, I am not the service provider anymore. Then, I’m the expert.

The expert is treated and compensated differently because the expert provides unique and precious knowledge in a specific field.

The expert is asked for availability because expertise will always be demanded and appreciated in any field.

Is AI Eating the World?

I’ve changed my mind about AI.

A few months ago, I read the statement: “AI is eating the world.”

Immediately, I had this image in my head—a robotic spider weaving a web around its prey, our world as we know it.

I don’t know why it popped up so quickly. Maybe because I was outside with my son that day, searching for insects. Maybe because of my lifelong fascination with spiders, which started with my first horror movie, Tarantula.

However, the real question I asked myself was:

Do I actually agree with this statement?

Short answer: no.

Continue reading “Is AI Eating the World?”

… Till you Hit the Smooth Wall of Confindence

Over-analyzing does exist. It’s when we go through our work again and again instead of taking action. When we go through all the possible consequences in our heads and find new reasons not to take that final step. It’s easier to chew on our dreams than to put them out there for the world to see.

Before I finally published my first website, my illustration portfolio, in 2016, years passed. One more project. Another typographic change there. Once more adjustment in the navigation menu. It didn’t want to end. And yet the site was already ready to go. Or maybe not?

Despite all the frustration, I always notice that constant revising and adapting are also advantageous: What I’m working on simply improves. In the phase that could be understood as over-analyzing, I feel like a sculptor who has put the rough tool aside and now has the fine tool in his hands.

And finally comes the point where there is nothing left to do. Where I realize that any further change won’t make any difference. And when that happens, then … then I go through everything again. In the process, I eventually hit a wall. Not a hard one. It is as soft as butter. It’s a wall of confidence. And when this happens, there is no way back.

Sometimes I wish I would do things more impulsively and faster. Not procrastinating, not thinking, not investing more time. But I also learned not to demonize over-analyzing and maybe even procrastination. Leonardo da Vinci’s words have helped me with this. Perhaps they’ll help you to deal with that guilty conscience the next time you procrastinate:

“Creativity sometimes requires going slowly, pausing, even procrastinating. That allows ideas to marinate.”

Leonardo da Vinci
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