Sergio Ingravalle

At first, it tastes bitter, and you want to spit it out. But once it is down, it works wonders.

This only applies to constructive criticism. Criticism has the sole purpose of bringing the criticized person closer to her goal. This can be during the logo design process, the realization of a business idea, or the improvement of shooting techniques in football.

“Why” questions shake the core of an idea and determine if it will stand afterward. “Why did you use that color?”, “Why did you use that font and not this one?”, “Why that particular format?”. They are the first stress test for an idea, and at the same time, the viewer gets a first impression of the thought processes of the creator. These can serve as a basis for both sides before getting down to the nitty-gritty.

There is a fundamental difference between loneliness and solitude: Loneliness is a state that is always related to our fellow human beings. Being stranded on an island, cut off from all people, makes us feel lonely. We can also feel loneliness even though we are with or surrounded by other people. For example, we can be out with our friends and still feel lonely because we lack a partner. We can move to a foreign city to study and still feel lonely, even though we meet dozens of other students every day. Loneliness has nothing to do with ourselves.

The moment we face it and overcome it, we absorb its energy and transform it in our favor. We feel pride, relief, and confidence that we will make it again the next time. It becomes our ally for the future and helps us to grow. In short, we grow.

We just received a new job request? Let’s start immediately. Let’s not procrastinate. Let’s not put it off. Even if we only spend a minute. By doing so, we make our lives so much easier. Waiting for the right time or inspiration is for amateurs. We are professionals. We get to work. Here are seven reasons why we should always start immediately:

A selection of illustrations for various magazines created from 2019 till 2020, using different techniques, like watercolors, scribble portraits and digital drawings. See the whole project here.

Clients: Peugeot, National Geographic, and more. Years: 2019-2020

For the sustainability report 2021 »Taking Care« by »Vaillant« various illustrations were created for the cover and a six-sided story about the goals and programs of »Vaillant Group« in cooperation with Horst Gerlach (www.g-vk.de) and Daniel Küser. A huge thanks for another exciting and creative collaboration. See the whole project here.

Client: Vaillant
Art Direction: Horst Gerlach, Daniel Küser
Year: 2021

I just published new football illustrations for FC Bayern Munich on Behance. Thanks to Tina Woith, Regina Fichtner, Tobias Moorstedt (Creative & Art Direction), Samantha Taruvinga (Photo Editor). You can find the whole project here.

I just published a new series of Mindshots on Behance. You can find it here.

I was commissioned to create 20 illustrations for Juventus to celebrate and to promote various events from 2019 to 2021 like Uefa Champions League matches, the arrival of new players, or goalkeeper legend Gigi Buffon breaking a league record. The illustrations were posted on all social media channels (Instagram, Facebook, Twitter) and generated over 15 million likes, comments, and shares. Huge thanks to the whole team of Juventus for this exciting journey. Forza Juve! Check out the whole project here.