Creative Frustration

The joy of the creative act always comes with hot waves of frustration—even desperation.

If you have ever tried to paint like your favorite artist, play your favorite song on the guitar, or attempt to cook Mom’s perfect risotto, you know that boiling emotion in your chest when things don’t turn out as imagined. 

Our brain is a master at visualizing ideal results.

Like when we book a hotel—we instantly picture the view, the light, the smell—and often, because of our irrational expectations, we’re disappointed upon arrival.

The same happens with creativity.

Our imagination is usually far ahead of our skills—and developing them takes patience and practice. 

That’s the expectation gap—or, as radio producer Ira Glass called it, The Taste Gap—the space between our ability to envision something extraordinary and our current ability to manifest it.

So, just because we’ve read every book by our favorite author doesn’t mean we can write like them.

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Do What you Love

In 2011, I visited a design conference in Singapore. 

Leading creatives and artists were sharing their works, stories, and wisdom. 

At that time, I was working on my final thesis. It was also a time when I felt completely lost.

I couldn’t think of what to do after my studies.

Should I go back to my job as a fashion graphic designer? 
Should I apply to an ad agency? 

Apply to an ad agency?

No way felt right.

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Creative Confidence

“We live in an outcome-focused culture,” Seth Godin writes in his book The Practice.

During industrialization, this made sense—outcomes needed to be fast and predictable.

But we’re entering an era of automated results and democratized, open-source knowledge

—all just a tab away.

The Last Human Advantage 

In the face of peak efficiency, one thing remains inimitable:

The process.

Not the generated one — the experienced one.
The unique, lived journey to the result.

That’s the place of personal growth, meaning, and creative confidence.

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