Good ideas don’t come to us and don’t just strike us like lightning. Good ideas want to be found. They hide behind the obvious, the mundane, the banal. They lie beneath the surface.
To find them, we have to dig. Sometimes with our bare hands. As gold diggers, we work our way through the surface. In the search, we can despair, for it is arduous and sweaty. Sometimes we come across a lump of gold, only to realize that it’s just a light-colored clod of the earth. We want to give up, but we can’t. We know it must be here somewhere. So we keep digging and digging until we reach the place where no one has been before. Then we climb back up and show the world our treasure.