Research is like falling in love


When we meet someone with whom we feel butterflies in our stomach, we want to know everything about the person. We want to be with them day and night. Only time will tell whether love will develop from this or whether we will go our separate ways again. If we have a brilliant idea for an app, a Netflix series, or a comic, the warm flickering behind our chest starts. We think about it every spare minute, gather information, and can’t wait to see where the journey takes us. Both the research and the falling in love should never be seen as wasted time, just because nothing turned out for eternity after all. We just keep searching until we find the right one.