Observe externally. Observe internally. Create immediately. Repeat endlessly

One of the most frequently asked questions by design students is “How do I find my own style?” The way to get there is by observing or absorbing our environment with all our senses. That’s why many teachers and professors insist on sketching regularly, capturing our environment. More about this here.

At the same time, we closely observe our reaction to it. What do we like, and especially why do we like it. Why can’t we get that book cover out of our heads? Why can’t we get enough of that song? What do we particularly like about this painting? Is it the colors, the motif, or the loose brushwork? By observing our inner emotional world, it is as if we are trying to taste the ingredients of our favorite dish. 

Now comes the most crucial thing: action. Without the act of creating, we are stuck in this world. We hold on to our discoveries. But we need to make room for the next ones. So we start taking action. We draw, write, design, compose or build. We create. Only then are we open to new things again.

The intensive observation pays off because the gained “ingredients” slowly start to flow into our work. The more we produce, the more intensively we “taste” them, and the stronger our intuition becomes.