Create choices before you make choices.
Divergent thinking is the ability to generate as many different ideas, options, or solutions as possible from a single starting challenge—such as a problem, task, question, or constraint.
In this early stage of the creative process, it’s all about quantity—not quality.
It’s about exploring and expanding possibilities—pushing approaches and directions. Especially the weird ones.
This is not the time for rules, restrictions, concerns, evaluations, judgments, or criticism.
Accept that, and the process begins to feel like play—twisting, turning, and transforming ideas in any way you can imagine.
Divergent thinking is the mental expansion before creative decisions are made.
The key is to let every single bit of mental data breathe.
Bottom Line
No thought is trivial.
We’ll see which of them survives throughout the process.
Only then will a decision be made—and chances are high that it might be the best one.