He is an artist, craftsman, and salesman in one, and all three “beings” feed on one essence: creativity.
The artist in him has learned to ignite the creative fire. However, the designer’s task is now to tame and focus on this fire. Only in this way can he aim laser-precisely at his customer’s problem and solve it.
The craftsman in him has the task of using skills to turn the inner world of the designer inside out. He is constantly improving his skills and looking for new possibilities to accomplish this. He experiments, changes, fails, frustrates, and keeps trying.
The salesman in him has the task of presenting the work of his two colleagues to the world. He looks for creative ways and opportunities to reach people who will benefit from the work.
A designer can only consist of these three beings. If he lacks even one, he is not a designer anymore. He transforms himself, for example, into a free and independent artist, an art dealer, or a master craftsman in his own business. However, all of them make a living from creativity, just as the designer does.