For freelancers and self-employed people, “no” is a powerful tool, like the computer, the Internet, Excel, Photoshop, pen, and paper. We use it, for example, when we don’t feel comfortable with a project request or when we’re negotiating prices.
Over time, we become more confident in using “no” because we can justify it with our experience. We learn to use it at the right time and realize that it does not imply any personal valuation, neither when we say it nor when we receive it.
We see it as an adjustment, similar to when someone on the street asks us if he is on the right way to the train station. If he is going in the wrong direction, we reply “No” and show him the right way. An honest “No” is precious for all sides. Let’s use it.