When it comes to clients, it’s all about trust


When a client hires freelancers, be they web designers, art directors, translators, or illustrators, they are looking for anchors for safety hooks. Usually, the client does not know the freelancer personally and wants to work with him for the first time. Of course, this involves risks for him. It’s about quality, reliability, speed, flexibility, openness to criticism, friendliness, and positivity.

Once these values and qualities have been conveyed, the subsequent price negotiation is the most minor step. What good is the most beautiful work of art to the customer if it is not delivered on time for the printing deadline? Leonardo da Vinci regularly infuriated his clients by putting them off for years or never starting or finishing orders.

Contracts or no contracts, especially when international collaboration, where litigation is complicated, building trust is crucial. The portfolio is our digital front door. Our business card. We signal here to potential clients that they are in good hands with us through the following points:

  • Clarity: What do we offer? How can we be reached?
  • Professional presentation of our services, e.g., low-resolution pictures on our homepage, does not show our exceptional attention to detail. Illuminated photos of our work, on the other hand, do.
  • About us-page: A portrait photo, a few words about us, and images of our workspace give the client additional insight and a face to the work, emails, and voice on the phone.
  • Listing of clients and agencies we have already worked with. One completed client project shows that we can reliably bring projects to completion.
  • Recognition: Whether internationally won awards, online interviews, or local newspaper reports. Every recognition testifies to our professionalism and seriousness.
  • Testimonials: Words that are worth their weight in gold. Quotes from customers about a successful collaboration are the ultimate confidence builders.

Other ways to build trust:

  • A blog or vlog with additional behind-the-scenes insights and creative processes.
  • Behavior on social media: how and what do we write under our posts? How do we formulate comments and answer questions?