Sometimes we see or experience things that touch us particularly profoundly. Well-crafted commercials, for example, can evoke emotions that we never forget in our lives (as well as the advertised product). But it could also be an illustration, newspaper headline, or a simple melody.
When we come across a work we admire in such a way, we can adapt the idea behind it and try with all our might to create an alternative variation of it. Maybe a better one.
It may take days, weeks, months, or even decades, but somewhere between our thoughts must lie our very own brilliant version.