Many Cooks Spoil the Broth


My advertising professor in college used to say, “Finding a good idea is easy. The hard part is to realize that it is one.” This sentence will probably accompany me my whole life because again and again, I experience how true it is.

Teamwork and group brainstorming are often not the best places to hatch ideas. It works best in silence and solitude. Meetings come after that.

It’s like preparing a meal. In Germany, they say: “Viele Köche verderben den Brei,” meaning “Many cooks spoil the broth.” We prefer to do it ourselves. But in the end, it’s the guests who decide how good it tastes.