
In the creative industry, the term graphic designer describes an all-rounder. His portfolio is full of different works from various fields. He designs logos, posters, brochures and offers illustrations and web design on the side. At first glance, the everyday life of a graphic designer is diverse and therefore exciting. He acts like a Swiss army knife. But something fundamental missing distinguishes him from an expert – a recognizable, individual signature in his work. Even if he masters his craft and reaches customers with his service, he dances on a razor’s edge. Because he doesn’t specialize in a niche, it’s difficult for him to develop his own style that would set him apart from his competition. He simply lacks the necessary time to do so.
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