Good designs are like evergreen songs

A brilliant melody like Ain’t No Sunshine by Bill Withers or a timeless beat like We Will Rock You by Queen doesn’t need any instruments. We can whistle or clap it, and everyone knows the song immediately. On the other hand, a flat or banal melody cannot be saved even by the best orchestra with the most expensive instruments in the world.

It’s the same with design and ideas. A rough sketch of stick figures and speech bubbles on a napkin can visualize an idea for an advertising campaign worth millions. A boring illustration composition, on the other hand, doesn’t become more exciting when we color it in Photoshop. As far as logos are concerned, Kurt Weidemann puts it in a nutshell:

A logo is good when you can scratch it in the sand with your big toe

Kurt Weidemann (typographer, designer).

Before we waste too much time working out an idea or a design, let’s just put in the minimum effort as soon as possible. After that, we can always decide whether to take it a step further or drop it. Just visualizing it in some form usually shows whether it will work.