Let’s hold the urge to spend too much energy on an inquiry before we get a concrete order confirmation

Some customer requests are particularly exciting. For example, when it comes to soccer-related illustrations, I’d love to get started right away with the first sketches, even before all the conditions are clear.

But despite all the euphoria and confidence about working with a client, we must not underestimate the time and work we invest even before the first brushstroke. Email correspondence or calls alone can sometimes take hours in total. There are questions to answer, joint, binding schedules to set up, fees to negotiate, and sometimes, additional requests like, “Tomorrow, I’ll present your portfolio to the team. Could you help me with that by…?”

Carefully clarifying this framework in advance is essential and part of freelancing. However, let’s be sure about what and how much we are willing to invest before reaching an agreement, so we don’t waste our and the client’s valuable time.