My post 1+1=0 was about not overloading our work with information. Otherwise, we lose our audience. Be it illustrations, blog posts, or advertisements. In the meantime, two more examples caught my eye.
The movie Terminator 2 was a revelation to my 13-year-old me. It was the only movie in my life where after the credits rolled, I rewound the VHS tape right away to watch it again. I could almost speak the dialogue simultaneously.
One day when I held the DVD in my hands featuring a 17-minute more extended Director’s Cut, I couldn’t wait to watch it. Seventeen more minutes of Terminator! A childhood dream came true.
But the disillusionment was huge. The additional scenes were strange to the point of disappointment. Not only did they seem unnecessary, but they pushed the Terminator character in a different, almost ridiculous direction. Since then, I only watch the original cinema version. Again less was more.
I found another example in D&AD’s The Copy Book. Jim Durfree writes about professional writing:
“When you get your copy to the point where you’re really, really happy with it, cut it by a third.”Jim Durfree (advertiser, copy writer)