Seeing without knowing to get great ideas


To be able to orient ourselves in the world, we develop prejudices. Not in a harmful sense. But in order not to lose ourselves in the unfamiliar. We judge a situation based on our previous experiences and decide accordingly. These pre-judgments are like a template through which we see the world.

That’s helpful when visiting another city, learning a new program, or on our first day at a new job. Our experiences give us a sense of security and guidance.

However, this skill gets in our way when it comes to developing ideas. Children are much freer in this respect. We, adults, look at things in a biased way. A coffee mug is for drinking, a chair is for sitting, and a pencil is for drawing. Period. Or maybe there are other options? If you were born in the 80s like me, you know, for example, that there was no better tool for unwinding tangled tapes from audio cassettes than the pencil.

Let’s look at things through a child’s eyes as we search for ideas. Children are unprejudiced. They have no template yet, no bias. They look at objects they encounter from all sides. They twist, turn, play, and try all sorts of things with them. They discover.

Seeing without knowing is something we can learn again. Only when we can break away from our established prejudices do we recognize new connections because new connections are what make ideas original.