Writing about the same topic a thousand times is okay

When I start to write about a topic, I sometimes think, “I’ve written about this before, haven’t I?” But that doesn’t stop me from writing about it again.

I know that today I will use different words. Maybe I’ll use another example this time because I’ve had a new experience in the meantime. I may even contradict my previous thoughts. That’s perfectly fine.

With each day and each event, we learn. We see things today in a new light than we did yesterday and tomorrow. This certainty makes it easy for me just to write away.

Writing for ourselves. Blogging in the hope of helping others

Daily writing, whether about our activities, our jobs, our lessons learned, our experiences, our setbacks, our successes, or just how our day has been, is first and foremost for ourselves. For some, writing down thoughts and feelings can be an outlet or a way to express themselves creatively. For others, it helps create order and structure in their minds.

The moment we share this with the world, we have no expectations. We don’t wait for likes, comments, and feedback. We have already received the reward of the written words while writing. Now we can only hope that other people can benefit from it as well. We can’t do more, and we can’t expect more.

Don’t believe what I’m writing 

I write this blog for two reasons. Writing helps me organize my thoughts. It is an attempt to make them more tangible to me. Formulating forces me to focus on the essentials, which allows me to fill in gaps and identify contradictions. In short, afterward, I realize whether what I have been thinking corresponds to my reality.

On the other hand, I have gained much experience in the creative industry over the last 20 years. Starting with an internship at a small advertising agency, then an apprenticeship and a degree, and ending with many years of freelance work as an illustrator.

Both reasons are equally important to me. It is a pleasure if the reader can use and take away something from my experiences for his or her own journey. After all, I know from my own life how much people can positively impact others.

But they are and remain my very subjective experiences and views. If I write in a post about how I think it’s helpful in the home office not to work in jogging clothes or pajamas for various reasons, that’s entirely my view. It is my experience. It cannot and should not necessarily be taken as law. Some people would vehemently disagree with me on the jogging pants question. And that is perfectly okay. Everyone eventually finds their own methods and makes their own experiences. There is no right or wrong sometimes. I avoid formulations like “you must” and “you shall” when writing. No one can know what works best for the other. That is up to each of us.

However, sharing your own experiences can have a positive effect, especially on young people. It can motivate, encourage, warn, and provide clarity. That’s why I do not expect it, but I am happy if you gain something of value for your path in my texts.

Self-generated time pressure can be a productivity booster

I’ve been writing about creativity, freelancing, and illustration daily for over four months. Last Wednesday was a jam-packed day, and started to write around 11:30pm. I was tired and didn’t know what to write about at all.

The motivation was low. I almost broke the streak and just went to bed. Then I saw that the laptop battery was showing 7%. I decided not to plug in the charging cable. The time to write something was thus limited, and so now all decisions fell quickly. In the end, I wrote two sentences beside the headline. But that was perfectly fine, and I got to bed before midnight.

Without the time pressure, I probably would have worked on the post for a long time, or maybe I wouldn’t have written it. Instead of adjusting the situation to our needs, we can try to adapt to it ourselves now and then.

It’s not about posting daily. It’s about writing daily

On my 40th birthday, I resolved to publish a post here every workday. That was just three weeks ago now. Sometimes I’ve caught myself taking an excerpt from one of my existing texts and posting it. But that is not the point. It’s not about hitting the “publish” button for anyone or anything every day. It’s about writing something every day. Even if it’s just a short post like this one. When we write, we think. When we think, we organize, and in doing so, tomorrow often becomes more transparent and more manageable.


“Actually, I hardly have time,” I thought again today. But what are five minutes? I have watched at least 30 minutes of Youtube videos and news today. For this, I also had “actually” no time…